How can I get TARGETED traffic to my sales page? Best Tips Here...

Seomarketing Published on June 26, 2022

Targeted traffic is those people that visit a website with the intention of performing an action.

Generating traffic is the primary aim of every website, but business owners should be careful and ensure that their digital marketing campaign generates mostly targeted traffic.

Targeted trafficis “qualified” or “quality” traffic. What this means is that site visitors coming through to your website or landing pages from are most likely actively looking for the products, services and other information that you already have in your site. This should be the goal of your website and your overall digital marketing efforts and the following reasons will tell you why:

Targeted Traffic Provides Better Chances for Conversion

Targeted traffic offers bigger chances for conversion as majority of targeted online visitors are seeking information that your website may supply, and have a greater chance of purchasing your products or services should they cater to whatever need they may have. Even if you only have a trickle of website traffic visiting your blog, but if most of these site visitors convert to either leads or sales, then that would be traffic worth receiving. In short:

Higher Targeted Traffic = Higher Conversion Rates = Higher Sales

Embarking on a Pay-Per-Click (PPC) advertising campaign

is one of the most effective strategies in generating targeted traffic to your landing pages or directly to your main website. However, PPC involves a bit of investment and that means cost. If your PPC campaign generates traffic that does not convert into sales, then your campaign is a failure and you would have just wasted valuable time and resources.

Identify and source organic traffic from search ranking pages

If you have a stabilized website/ digital brand, you will be getting some, if not a lot of organic traffic to your website. If your marketing team has an active SEO content project, then you may have more than 50% of your current traffic from organic search sources.
The key will be to identify these pages. If you are not using any search tracking tool, simply look for the top organic pages in your Google Analytics report. Now, you can use a display ad space or native content placement or both, to pull traffic from these sources. Organic traffic is highly intent-driven, and pages that are contextual to your campaign will be able to deliver good conversion rates in comparison to paid ads. 

Leverage retargeting

One of the best ways to generate quality paid traffic to your campaign’s landing page is to re-target users who have already shown interest in your products or services. These users can be identified and tracked using retargeting tools, where a user to a specific page is tracked and targeted across the web. These instances are presented by a network of partner websites that display the ads to the user when they visit.
For example, your users who have recently visited your pricing page can be retargeted with discounts and offer banner ads on other websites and social media. Moreover, if your campaign includes upselling to existing customers, it will be far easier to run retargets on your customers since you have their email addresses and can also be targeted with banners inside the product experience in case of SaaS companies.

Targeted Traffic Is Needed for a Profitable ROI of your PPC Campaign Investments

With targeted traffic that converts into sales, you can expect a faster return for all your PPC investments, allowing you to launch an even better, more massive and more effective PPC campaign. At this point however, it would be important to take careful note of conversion rates in relation to the amount of targeted website traffic  you receive and the price of your product or service.

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